PBR - Professional Bull Riders Tickets CFG Bank Arena

Pendleton Whisky Velocity Tour Santander Arena Seating chart

700 Penn Street, Reading, PA, 19602

PBR: Pendleton Whisky Velocity Tour in Reading

PBR - Professional Bull Riders brings the Pendleton Whisky Velocity Tour to Santander Arena in Reading, Pennsylvania, on January 30, 2027. This Lancastertickets.com event listing is in the Sports category and Rodeo subcategory. Prices currently start around $40, with major-event tickets potentially reaching $150 or more depending on seat location and availability.

PBR: Professional Bull Riders Biography

Founded in 1992 by 20 professional bull riders, including Ty Murray and Tuff Hedeman, PBR has grown into a global organization staging events across North America and beyond. Its competitions put elite riders against powerful bucking bulls, with each ride lasting up to eight seconds. Scores reflect both the rider's technique and the bull's performance, building toward a championship round.

The Pendleton Whisky Velocity Tour is the featured tour name for this Reading event. Fans can expect the intensity of live bull riding alongside arena production, including video replays and entertainment between rounds. The supplied event information does not identify opening acts or a confirmed program of additional performers.

Santander Arena is a multipurpose indoor venue in downtown Reading, a city in Pennsylvania's Berks County. Its arena floor can be adapted for rodeo production, while the surrounding seating bowl gives spectators views of the competition from multiple levels. Western attire is a natural fit for the occasion, and PBR identifies its events as suitable for all ages.

Venue and Seating Information

Santander Arena, at 700 Penn St, Reading, PA 19602, has an approximate capacity of 8,500 and hosts sports, concerts, and family events. PBR's arena setup uses a temporary dirt floor and bull-riding chutes, with seating arranged around the competition area. The exact event configuration and available sections may vary.

The lower-level 100s offer a closer perspective on the action, while center sections in the 300s provide a broader view of the arena at a typically more budget-friendly level. Upper-bowl corner seats may feel more distant, so check the seating map and view details before choosing. ADA-accessible seating is available; contact the venue for event-specific arrangements.

Parking Information

Parking is available in nearby garages and downtown lots. Arriving early is recommended, particularly for a busy event, as the official garage has limited spaces.

• Santander Arena Parking Garage — 613 Franklin St, Reading, PA 19602; adjacent to the venue, with estimated event parking of $5–$15.
• Downtown Reading surface lots — multiple lots about one to three blocks away; estimated rates are $5–$12, with prices and availability varying by lot.